SEO Optimizing for Christmas

Optimizing your site for Christmas

Christmas Santa Claus

Christmas Santa Claus

The Christmas season is not only a very festive one, it is also the biggest sales period in the year. Even off-season products and services, such as lawn mowers or waterski lessons can participate by selling gift cards and coupons.

But in order to maximize your Christmas sales effort, you should look into optimizing your site for the holidays.

Since the Google Panda algorythm update sites have to do more than just add the word “Christmas” as a keyword to it’s content. It used to be so easy, you just add your keyword to URL, h1 and h2 titles, meta title and description and use it between 5-10% in your text. Bingo, your site was optimized for all people searching for “Christmas”.
But these days user want more in searches and Google has responded by adding semantic knoiwlegde to it’s search algorythms.

This means that while you still focus on one MAIN keyword, you also need to use word usually associated with your keyword in the same content and close proximity. Good text does not repeat the same word all over but uses synonyms, antonyms and words related to and used together with your keyword.
We will show you links to tools to identify the “word cloud” you can use and a sample for cloud for Christmas.

Tools to identify Christmas terms

Google Adwords Keyword Planner:
Your first start should be with the Keywords planner Google provides for it’s advertisers. You need a Google account and you have to register with Adwords. It’s free until you run adverts with Google. Head over to “Tools” and “Keyword-Planer” and enter your keyword(s). Start wide with a single word and continue to narrow it down with 2 and 3 word suggestions. Look at the adverts and keyword ideas from Google.
You can sort them by monthly search volume, click on the column’s header, but there is no real need. We want the whole list and not just single words.
The advert groups will lead you to more focused keyword groups that the keyword ideas. Try to finy your the best fitting keywords for your product, service or site.

Wikipedia:
Another good place to look is wikipedia. Search the page for your keyword and copy all words with links that directly relate to your keyword. Example: In a list starting with the word “synonym” linked to it’s page, you want to use the actual synonyms and not the word itself.

TheFreeDictionary
The free dictionary is also a good source, but it’s more work because you need to follow the links to collect a bigger group of words and you cannot determine their importance.

Adding Chritsmas related words to content

Focus on your Christmas bestsellers and create new and Christmas optimized pages! The key to successful online sales is not the price anymore, it is your ingenuity in offering add-on and additional sales trying to anticipate what else your customer might be interested in. Bundle them together for a special offer, this also makes price comparison more difficult. Add special Christmas offers like gift wrapping and special delivery. If you are a local business that has to compete with online, use your local presence to your advantage by offering special delivery, local viewing, Xmas festivities in your shop. Invite a local choir to sign Christmas carols and tell people about them on your webpage.

Images are extremely helpful in bringing new visitors and customers. Not only do they make your page look better and more interesting, many people search in images for a specific product. And Google shows related images even in word searches.
Be sure that your images score high in image searches. This is much easier than scoring high in rgular SERPs:

  • Create very nice special Christmas photos and graphics. Make them so enticing that users want to like and share them
  • Give your images a proper name including your keywords. Nobody is looking for “DSC_1011.jpg” so rename the file to”red-shoes-christmas-gift-women.jpg” or whatever fits
  • Use the little know IPTC meta tags for images. When you look at a jpgs file information (Alt+Enter from Windows Explorer) you find a set of meta tags for your image. Make sure you fill “title, header, description, keywords, website and place taken” with your keywords and matching information. For “place taken” use your businesse’s address. If you can try to add GPS data too, so that the images appear on local searches.
  • Scale the image to a sensible size and compress it for a fast page load.
  • Always include at least your domain if not the URL to the matching page as a watermark. If you get really lucky and people start sharing your photo, the link to the originating page will get lost. But your URL or domain as watermark will help people to always find your page.

If all feilas and you see no way to use your keyword cloud with your product or service use quotes instead. Run daily specials starting at least mid October and always end your post with a different quote including your keyword and other words from the cloud. This is not an optimal solution but if you do this long enough and for as many posts and pages as possible, the keyword will build it’s strength even for your website.

Example word list for Christmas optimization

Wikipedia.org “Christmas” word list:

the birth of Jesus Christ – cultural holiday – December 25 – Advent – the twelve days of Christmastide – gift giving – Christmas music and caroling – an exchange of Christmas cards – church celebrations – a special meal – and the display of various Christmas decorations – including Christmas trees – Christmas lights – nativity scenes – garlands – wreaths – mistletoe – and holly – bringing gifts to children – Christ’s Mass – Charles Dickens wrote the novel A Christmas Carol – “Merry Christmas” – first Christmas card was produced by Sir Henry Cole – Christmas tree, hung with lights, ornaments, and presents placed round ii – Clement Clarke Moore wrote the poem A Visit From St. Nicholas (Twas the Night Before Christmas) – A manger – three kings or wise men (Melchior, Caspar, Balthazar) – Nativity scene or crèche – Christmas decorations are red – green – and gold – the poinsettia – holiday plants include holly, mistletoe, red amaryllis, and Christmas cactus – garlands and evergreen foliage – illuminated sleighs, snowmen, and other Christmas figures – traditional decorations include bells, candles, candy canes, stockings, wreaths, and angels – “Silent Night” – “Deck The Halls” – “Jingle Bells” – standard Christmas meal includes turkey or goose meat, gravy, potatoes, vegetables, sometimes bread and cider – Christmas pudding – mince pies – and fruit cake – figures are associated with Christmas: Father Christmas – Santa Claus – Père Noël – the Weihnachtsmann – Saint Nicholas or Sinterklaas – the Christkind – Kris Kringle – Joulupukki – Babbo Natale – Saint Basil – Father Frost.

Google Adwords Keyword Planner Christmas suggestions

Replace “-” with Christmas. We did not want ot use the word too often after all:

Cards Free: – cards free , animated – cards free , electronic – cards free , free – card , free – card templates , free – cards , free – greeting cards , free animated – cards
Cheap Christmas: cheap – cards , cheap – decorations , cheap – gifts , cheap – jumpers , cheap – lights , cheap – ornaments , cheap – photo cards , cheap – presents , cheap – stockings , cheap photo – cards
Childrens Christmas: – crafts for children , – games for children , – poems for children , – songs for children , childrens – songs
Christmas Card: – card , – card designs , – card holder , – card holders , – card maker , – card printing , – card templates , – card verses , – cards , – cards canada , – cards charity , – cards for business , – cards for charity , – cards to print , – cards uk , – quotes for cards , – thank you cards , angel – cards , animated – cards , boxed – cards , business – cards , cat – cards , charity – cards , christian – cards , company – cards , cool – cards , corporate – cards , custom – cards , customized – cards , cute – cards , design your own – cards , designer – cards , digital – cards , discount – cards , dog – cards , electronic – card , electronic – cards , family – cards , handmade – cards , homemade – cards , horse – cards , humorous – cards , interactive – cards , luxury – cards , merry – cards , modern – cards , musical – cards , patriotic – cards , pop up – cards , print – cards , printed – cards , recycled – cards , religious – cards , tropical – cards , unusual – cards , vintage – cards , virtual – cards
Christmas Countdown: – countdown , – countdown calendar , – countdown clock , – countdown widget , countdown to –
Christmas Crafts: – arts and crafts , – craft , – craft supplies , – crafts , – crafts for adults , – crafts for toddlers , – crafts to sell , – ornament crafts , crafts for – , fun – crafts , preschool – crafts
Christmas Decorations: – cake decorations , – decor , – decorating , – decoration , – decorations , – decorations clearance , – decorations uk , – home decor , – lawn decorations , – party decorations , – table decorations , – tree decorations , – window decorations , – yard decorations , commercial – decorations , country – decorations , decorated – trees , discount – decorations , handmade – decorations , inflatable – decorations , large – decorations , luxury – decorations , outside – decorations , purple – decorations , traditional – decorations , victorian – decorations , vintage – decorations , wholesale – decorations , wooden – decorations
Christmas Dessert: – dessert , – dessert recipes , – desserts , – desserts recipes , easy – desserts
Christmas Dinner: – dinner , – dinner menus , – dinner recipes , – dinners , – eve dinner , recipes for – dinner , starters for – dinner , traditional – dinner
Christmas E: – e card , – e cards , e – card , e – cards , e cards – , free – e card , free – e cards , free e – cards
Christmas Ecards: – ecard , – ecards , – ecards animated , – ecards free , animated – ecards , ecard – , ecards – , ecards for – , free – ecard , free – ecards , free animated – ecards , free ecards – , free ecards for – , free funny – ecards , funny – ecards
Christmas Email: – email cards , – emails , email – cards , free – email cards , free email – cards
Christmas Food: – food , – food gifts , – food ideas , – food recipes , – foods , – party food , – party food ideas
Christmas Games: – dress up games , – game , – games , – games for adults , – games for girls , – games for kids , – games for parties , – party games , – party games for adults , – trivia games , family – games , free – games , fun – games , games for – parties , kids – games
Christmas Gift: – gift , – gift baskets , – gift for girlfriend , – gift for wife , – gift tags , – gift wrap , – gifts , – gifts for boyfriend , – gifts for boys , – gifts for couples , – gifts for friends , – gifts for girlfriend , – gifts for girls , – gifts for her , – gifts for him , – gifts for husband , – gifts for mothers , – gifts for mum , – gifts for parents , – gifts for teachers , – gifts for wife , – gifts for women , awesome – gifts , best – gifts , cool – gifts , creative – gifts , fun – gifts , gifts for – , gifts for her – , good – gifts , great – gifts , homemade – gifts , inexpensive – gifts , last minute – gifts , novelty – gifts , romantic – gifts , top – gifts , top 10 – gifts , unusual – gifts , womens – gifts
Christmas Greeting: – card greetings , – greeting , – greeting cards , – greetings , – greetings cards , – greetings for cards , – greetings text , free – greetings , merry – greetings
Christmas Ideas: – baking ideas , – card ideas , – craft ideas , – decorating ideas , – decoration ideas , – decorations ideas , – dinner ideas , – eve dinner ideas , – gift idea , – gift ideas , – gift ideas for girlfriend , – gift ideas for her , – gift ideas for women , – gifts ideas , – ideas , – ideas for kids , – list ideas , – lunch ideas , – meal ideas , – party ideas , – present ideas , – presents ideas , – shopping ideas , – tree decorating ideas , gift ideas for – , great – gift ideas , ideas for – , ideas for – dinner , ideas for – gifts , ideas for – presents , office – party ideas
Christmas Invitations: – invitation wording , – invitations , – party invitation templates , – party invitation wording , – party invitations , – party invites , free – invitations
Christmas Jumper: – jumper , – jumper knitting patterns , – jumpers , funky – jumpers , novelty – jumpers
Christmas Lights: – bubble lights , – light , – light bulbs , – light controller , – light installation , – light show , – lighting , – lights , – lights etc , – lights installation , – net lights , – tree lights , – window lights , battery operated – lights , blue – lights , bubble – lights , buy – lights , commercial – lights , discount – lights , indoor – lights , outside – lights , replacement – light bulbs , white – lights
Christmas List: – list , – movies list , – song list , – songs list , list of – movies , list of – songs
Christmas Lyrics: – carol lyrics , – carols lyrics , – lyrics , – song lyrics , – songs lyrics
Christmas Menu: – brunch menu , – dinner menu , – dinner menu ideas , – menu , – menu ideas , traditional – dinner menu
Christmas Message: – card messages , – greeting card messages , – greeting messages , – greetings messages , – message , – messages , – messages for cards , – messages for friends , – wishes messages
Christmas Movies: – movies , – movies 2010 , – movies on tv , abc family – movies , best – movies , classic – movies
Christmas Ornaments: – ball ornaments , – ornament , – ornaments , – ornaments wholesale , – tree ornaments , antique – ornaments , country – ornaments , custom – ornaments , glass – ornaments , handmade – ornaments , homemade – ornaments , vintage – ornaments , white house – ornament , white house – ornaments , wholesale – ornaments , wooden – ornaments
Christmas Party: – parties , – party , – party appetizers , – party favors , – party supplies , – party themes
Christmas Photo: – card photo , – cards photo , – photo card , – photo cards , – photo postcards , – photos , custom photo – cards , photo – card , photo – card ideas , photo – cards
Christmas Pictures: – picture , – picture cards , – picture frames , – pictures , – pictures to download , – tree pictures , picture – cards , pictures of –
Christmas Poems: – poem , – poems , – poems for cards , funny – poems , short – poems
Christmas Present: – present , – presents , – presents for boys , – presents for girls , – presents for mum , – presents for wife , – presents for women , best – presents , good – presents , presents for –
Christmas Recipes: – breakfast recipes , – cake recipe , – cake recipes , – cakes recipes , – cookie recipe , – cookies recipe , – pudding recipe , – punch recipes , – recipes , recipes for –
Christmas Sale: – card sale , – cards sale , – clearance sale , – decorations sale , – light sale , – lights for sale , – lights on sale , – lights sale , – sale , – sales , after – sale , after – sales
Christmas Sayings: – card sayings , – cards sayings , – greetings sayings , – sayings , – sayings and phrases , funny – card sayings
Christmas Screensavers: – screensaver , – screensavers , free – screensavers , free – wallpapers and screensavers , free animated – screensavers
Christmas Shopping: – shop , – shopping , – shops , – tree shop , – tree shops , the – shop , the – tree shop
Christmas Song: – song , – song titles , – songs , classic – songs , country – songs
Christmas Tree: – tree , – tree store , – tree themes , – tree topper , – tree toppers , – trees , – trees uk , artificial – trees , charlie brown – tree , designer – trees , pink – tree , pop up – tree , red – tree , upside down – tree
Christmas Wish: – wish , – wishes , – wishes for cards , – wishes quotes , merry – wishes , wishes for –
Dad For Christmas: – gift for dad , – gift ideas for dad , – gifts for dad , – gifts for dads , – ideas for dad , – present ideas for dad , – presents for dad , – presents for dads , dad – gifts , gifts for dad for – , what to get dad for –
Easy Christmas: easy – appetizers , easy – baking , easy – cake recipe , easy – cookie recipes , easy – cookies , easy – crafts , easy – crafts for kids , easy – recipes
Free Christmas: – backgrounds free , – desktop wallpapers free , – icons free , – images free download , – logos free , – wallpapers free , free – music , free – music downloads , free – ringtones , free – songs , free – wallpaper , free – wallpaper downloads , free – wallpapers
Funny Christmas: funny – cards , funny – gifts , funny – hats , funny – jokes , funny – ornaments , funny – presents , funny – quotes , funny – t shirts
Get For Christmas: things to get for – , what to get for – , what to get my boyfriend for – , what to get your boyfriend for – , what to get your girlfriend for –
Keywords like: Christmas: -2010 , – , – activities , – address labels , – advent calendar , – angels , – appetizers , – apron , – aprons , – art , – bags , – baking , – balloons , – balls , – banners , – baskets , – baubles , – bells , – bingo , – biscuits , – books , – break , – breakfast , – breaks , – breaks uk , – bunting , – cake , – cakes , – calendar , – cartoons , – catalogue , – catalogues , – chair covers , – charities , – china , – clearance , – clipart , – clothes , – clothing , – cocktails , – colouring pages , – cookie jars , – cookies , – cooking , – costume , – costumes , – cracker , – crackers , – crackers uk , – cruise , – cruises , – cupcakes , – curtains , – day , – deals , – desktop wallpaper , – dishes , – dress up , – dvds , – elf , – elves , – events , – facts , – figurines , – films , – flags , – floral arrangements , – flower arrangements , – flowers , – gadgets , – garland , – hamper , – hampers , – hats , – history , – holiday , – hotel breaks , – images , – inflatables , – jokes , – jokes for adults , – labels , – letterhead , – letters , – letters from santa , – loans , – lunch , – mailing labels , – market , – markets , – markets uk , – meals , – menus , – mugs , – newsletter template , – offers , – outfits , – paper , – pics , – pillows , – pins , – plants , – plates , – playlist , – posters , – pudding , – puddings , – puzzles , – quilts , – quiz , – quiz questions , – quizzes , – quotes , – radio , – ribbon , – ringtones , – rubber stamps , – rugs , – salads , – screen savers , – sermons , – shirts , – shower curtain , – shows , – silhouettes , – sms , – snacks , – specials , – stamps , – starters , – stationery , – stickers , – stocking , – stocking fillers , – stockings , – stuff , – sweets , – t shirts , – table centerpieces , – themes , – ties , – tins , – tinsel , – toys , – train set , – train sets , – trains , – treats , – trivia , – trivia questions , – trivia quiz , – verses , – village , – wall decals , – wallpaper , – wallpapers , – wine glasses , – words , – wrapping , – wrapping paper , – wrapping paper uk , – wreaths , about – , facts about – , gift ideas for dad , gift ideas for mom , gifts for dad , gifts for mom , gifts for mothers , gisela graham – , how many days until – , merry – and happy new year , modern – stockings , mr – , origins of – , the history of – , toys for – , victorian – , what do i want for – , what is – all about , when is – , why – , xmas gift ideas , xmas gifts
Keywords like: Christmas Carols: – carols , – holidays , – in july , – postcards , – scenes , – store , – stores , history of – , origin of – , the – store , what is –
Kids Christmas: – activities for kids , – costumes for kids , – craft for kids , – crafts for kids , – gifts for kids , – songs for kids , kids – crafts , kids – songs
Led Christmas: – led lights , – lights led , blue led – lights , led – lights , led – lights outdoor , led outdoor – lights , outdoor led – lights , white led – lights
Make Christmas: – card making , – card making ideas , – cards to make , – decorations to make , – gifts to make , – ornaments to make , how to make – cards , how to make – cookies , how to make – decorations , how to make – ornaments , how to make a – card , make – cards , make a – card , make your own – cards , making – cards , making – decorations
Meaning Of Christmas: meaning of – , the meaning of – , the true meaning of – , true meaning of – , what does – mean , what is the meaning of –
Mens Christmas: – gift ideas for men , – gifts for men , – ideas for men , – presents for men , best – gifts for men , mens – gifts , top – gifts for men , unique – gifts for men
Mom For Christmas: – gift for mom , – gift ideas for mom , – gifts for mom , – gifts for moms , – ideas for mom , – presents for mom , gifts for mom – , gifts for mom for –
Online Christmas: – cards online , – decorations online , – games online , – games online free , – gifts online , – movies online , – online games , – photo cards online , – shopping online , free – cards online , free online – cards , free online – games , online – cards , online – games , online – shopping , photo – cards online
Outdoor Christmas: – lights outdoor , – outdoor lights , outdoor – lighting , outdoor – lights , outdoor – ornaments
Outdoor Decorations: – decorations outdoor , – outdoor decorations , outdoor – decor , outdoor – decorations , outdoor – decorations clearance
Personalised Christmas: personalised – baubles , personalised – cards , personalised – decorations , personalised – gifts , personalised – stocking , personalised – stockings
Personalized Christmas: – cards personalized , – ornaments personalized , personalized – cards , personalized – gifts , personalized – ornament , personalized – ornaments , personalized photo – cards
Printable Christmas: – tags printable , free printable – cards , free printable – games , printable – card , printable – cards , printable – games
Unique Christmas: unique – cards , unique – decorations , unique – gift ideas , unique – gifts , unique – ornaments , unique photo – cards

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